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Whether you are a small business owner or a marketing expert in a large company, you can’t underestimate the power of email marketing. Some contemporary marketing specialists believe that the email’s days are numbered and it will soon be fully replaced by Social Media and other communication services. Contrary to their opinion, email is still going strong and can be a powerful tool in your marketing campaign.

Cost Effectiveness

Email marketing is a low-expense endeavor. It may cost you as low as $0.003 per email. Compared to other methods, such as pay-per-click, it’s one of the cheapest ways to reach the target audience. When you compare it to regular mail marketing, the expenses seem even lower.

No Content Limits

When you use social media or pay-per-click or cost-per-impression advertising tools, you are limited to a certain amount of content. Email allows you to give the target audience as much information as you wish. You can include images, videos, newsletters, etc. You can even do email polls in order to engage the audience.

Smart Targeting

Even though social media use is on the rise, people are still considering email to be one of the most important communication tools. When you use email marketing, you target precisely the audience you want. You have many different sources to collect email addresses and you can always be sure that they are active by using such services as Email Validator.

Easy Tracking

Email marketing results are much easier to track than other tools. The delivery, bounce, and unsubscribe rates are out there for you to see. Such easy tracking allows you to understand whether your email marketing campaign is working properly and make changes in the shortest amount of time.

Simple Calls to Action

Thanks to the unlimited content and other information-giving tools, you can create simple to use calls to action. Including links into an email is easy while clicking on them is even easier. You have an impressive number of marketing tricks hidden in just one email.

Personal Approach

Email marketing allows you to exercise personal approach. In most cases, the databases you use to get email addresses give you the potential client’s name. The power of personalized approach can’t be underestimated during a marketing campaign. Email allows you to call the clients by name to catch their attention.

Straightforward Use

You don’t have to be a marketing guru to start an email marketing campaign. The email use is pretty straightforward. All you have to do is start a mailing list. In most cases, companies already have a fairly large mailing list that they can start taking advantage of.

Professional Approach

In the modern world, email is mostly considered the means for professional communications since personal messages are often sent through social media. Using this professional channel gives your marketing campaign a solid and polished appearance.