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This article tells you that Good Website Design is Critical to the Success of Your Business. Running a successful business in the 21st century means you need three things: a solid website, a Facebook page, and a Twitter account. The most important of the three is a good website. If you have been keeping up with the times, you are aware that the number of people shopping or researching products online continues to climb every year.

According to PR Newswire, nearly 97% of consumers use the Internet to find products they want to buy. While having a super awesome product is obviously critical to success, having a great website is the key to sealing the deal on the sale.

Forget the Flash, Keep It Simple!

Back in the day, when Internet shopping first became popular, the focus on retail websites was on aesthetic, rather than functionality. Web designers would put all of their effort into loading the site down with content, cool cursors, flash animations, and videos.

While all of this tended to make the website look really cool, it was very difficult for consumers to find the information on the site. When you are trying to promote your product and seal the deal on a sale, the last thing you want to do is frustrate the customer, or give them a negative shopping experience. Keep the website sleek, professional, but simple. This will increase the amount of traffic your website gets, along with encouraging visitors to buy your product.

Menus, Menus, Menus

Any good website design company will tell you that one of the most important elements of a user friendly website are the menus. The menus of your site serve to direct visitors to all the different information provided on your website, the very information they need to find in order to buy your product. If you have clearly defined menus it will make it easy for consumers to navigate the different areas of the site.

Along with having well defined menus, you need to include easily accessible links on the site that allow users to move from page to page quickly. The last thing you want is for people to visit your site and get lost in a tangle of menus and pages.

What’s in a Name?

If you couldn’t already tell, labels are a very important part of good web design. Regardless of how many pages your website has, make sure that each one is named correctly and clearly. A good name will clue visitors into what type of content to expect on a specific page. If someone is looking for the history of your company or product, an “About Me” label is the perfect name for a page that contains that information. The user will know exactly what they will find when they click on that link.

These are just a few of the essential elements a good website needs to have. Remember that the whole point of having a website is to provide information for the user that will entice them to buy. Providing a simple, stress free shopping experience is a guaranteed way to keep customers coming back.